洪澤湖國際大酒店毗鄰美麗的洪澤湖，創意設計團隊圍繞洪澤湖文化屬性進行創意，將湖水的波紋造型簡潔提煉，清晰地將品牌調性與文化傳達出來，使得品牌文化特色從眾多商務品牌中脫穎而出。
同時，創意設計團隊以洪澤湖的貝殼和珍珠作為超級符號，進行LOGO升級創意。貝殼元素的結合，增加了品牌行業屬性的文化特質。人們對貝殼所代表的呵護、安心產生正面聯想，利于增加品牌認同感。
而珍珠元素的意義在于闡述品牌調性，傳達品牌富有內斂的氣質與尊貴精致的服務，呼應洪澤湖國際大酒店高星標準的品牌定位。
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關于象內
我們不參與任何形式的比稿,因為我們要把更多的時間和精力投入到研究項目落地中,我們更加注重為現有客戶負責。在我們眼中,只有朋友,沒有客戶。
所以當我們說話直率客觀的時候,請您不要介意,我們只會就事談事而不會附和您。對我們來說,客戶的潛質更重要。我們更加注重對品質要求苛刻和固執的合作伙伴。我們會把您的意見和需求都實現在創意設計里面,我們只會用效果說話。
象內設計要做的是：將平面、立體空間、視覺、音樂、藝術、味道、燈光和科技智能等各種元素進行大膽的嘗試融合,打破品牌設計體驗的唯一性,進而突破創意設計的界限,為我們合作的朋友提供多元品牌設計新體驗！
We don't participate in any forms of comparison, because we need to devote more time and energy to the research projects. We are responsible for our existing customers.
From our viewpoint, there are only friends instead of customers.
Thus, when we speak frankly and objectively, please don't mind. We always judge things objectively and never echo your words. For us, the potential of customers is more important. We pay more attention to the partners who are demanding and stubborn. We will put your opinions and needs into the creative design. The final effect speaks for everything.
Xiangnei design boldly tries to integrate various elements, such as two-dimensional or three-dimensional space, visual effect , music, art, smell, lighting and technological intelligence, in order to break the uniqueness of the brand design experience, and then break through the boundaries of creative design, to provide a new experience of multi-brand design for our partners!
程超
象內設計創始人 總設計師
2008年畢業于華中科技大學藝術設計專業。2014年創立杭州象內文化創意有限公司，專注于視覺空間設計的各個領域，其作品覆蓋長三角、珠三角、京津翼等50多個城市并斬獲多個國際空間設計大獎。
Founder and chief designer of creative design
He graduated from Huazhong University of Science and Technology in 2008.
Founded in Hangzhou in 2014 Cultural and Creative Company Limited focuses on
various fields of visual space design, covering its works.The Yangtze River Delta,
the Pearl River Delta, the Beijing Tianjin wing and other more than 50 cities have
won many international space design projects.Award.
